Brochures/Content:  Bering Trucks, Lightfoot Restaurant, General Growth

You don't have to be big to look and sound that way.

Case in Point > The Bering Trucks MD Series Brochure 

This brochure showcases creative direction and copywriting that combines the art of persuasion with the impact of well-organized technical copy and stunning visuals.  The result?  The first new U.S. truck manufacturer in 70 years, the small Bering Truck Corporation, suddenly had a national presence.  Bering's "Unconventional, Uncompromising" identity came to life.  And sales exploded.

Bering Brochure -- Inside Back Cover with Specifications Copy Inserts

The Lightfoot Restaurant Event Folder/Brochure above features historical research translated into elegant, persuasive copywriting.

The General Growth In-House Magazine Articles, above and below, showcase how research is used to write factual, relevant and entertaining content for the target audience.